Translated from German, “hinterhof” means courtyard or backyard—an urban outdoor space where friends and neighbors spend leisure time. It’s also the perfect name for the modern German beer garden and vegan eatery coming soon to Los Angeles. A custom logotype, icon, and identity system paired the founders’ love of traditional German hospitality with contemporary American culture. The system was designed to fit within the original signage of the 50s-era building which will be preserved, maintaining a connection to the location’s history.
More to come soon!